SMART MARKETING SOLUTIONS

Video marketing has become many people’s preferred way of consuming information, and it is proven to be an effective means to attract leads and covert sales.

Video marketing has become one of the most powerful digital marketing strategies in existence today.  It’s a highly effective way to grab the attention of your audience, attract more leads, increase sales, boost conversions, build brand awareness, and so much more…

But while an increasing number of small businesses are waking up to the true power of online videos as an effective digital marketing tool, there are also many businesses that are being left behind, failing to take action on an enormous opportunity.

“How do I get started with video marketing? I don’t have a clue what type of videos I could produce or even how any of it works!”

“How much is it going to cost me to produce professional looking videos and get them in front of a large audience? ”
“Does video marketing really get results? I’m far too busy to sit around all day making videos!”

If you’re having any of these thoughts, you’re certainly not alone. But while you might perceive video marketing to be expensive, time consuming or complicated, the reality is that it doesn’t have to be any of those things.

In fact, almost any type of business can successfully use video marketing without investing huge amounts of time or money.

According to Dreamgrow, video users grow revenues 49% faster than non-video users, so it’s easy to see why video marketing provides a great return on investment.

If that sounds exciting, you’re going to love the content within these pages. We’re going to show you exactly why you should be using video as part of your digital marketing strategy, and we’ll show you some of the best ways to get started, with tons of helpful advice along the way.

Video marketing is proven to be highly effective – and the honest truth is that it isn’t going anywhere any time soon. You really don’t have to be a marketing expert to realize that video is literally all around you, and it’s definitely going to become an increasingly important part of your promotional toolbox over the coming years.

Quite simply, if you don’t currently use videos to promote your business, you’re missing out on a massive opportunity to increase sales and grow your small business.

Consider this: With 63% of businesses now using video as a marketing tool, you’re also going to get left behind by your competitors if you don’t start embracing it in the near future.

In short, video marketing is a digital marketing strategy that involves integrating short videos into your marketing campaigns.

These videos can take many different forms – and they can be placed in any number of different places. For example, it could be a simple animated video explaining what your company does, or it could be a short video showcasing a selection of testimonials from your customers.

You might use videos to more clearly explain what your company does, or you could use them as part of a promotional campaign. Another effective technique is to produce educational videos that position your business as an expert in its field.

Once produced, videos can be posted to your social media accounts, website and other online properties. You can also encourage your followers to share them through their own social media accounts, thereby helping you to reach a much larger audience.

As we will explain to you in this article, online videos are a highly effective way to grab the attention of your audience, attract more leads, increase sales, build trust, grow brand awareness and so much more.

They are also great for your online presence and can help you to rank higher in the search engines.

But why IS video so effective?

Videos grab your attention.

When you visit a website and you notice there’s a video on the page, it’s probably the video that attracts your attention first. In fact, 60% of executives said they would choose to watch a video before reading any text on a page.

Why are we so attracted to video? Well, many people find video easier to digest. Your eyes are also drawn to movement, meaning that a video is much more likely to get your attention than boring old static text.

Videos make it easier for people to process information.

Did you know that our brains are capable of processing images up to 60,000 times faster than written text? This means that a short 2-minute video is probably a much more effective way of communicating your message than a long web page containing 3,000 words.

Videos are more memorable.

You should also consider that videos tend to be a lot more memorable. Because viewers of a video retain around 95% of its message, compared to just 10% when reading the same message in text. When you think about it, that’s truly staggering!

Videos are more engaging.

As well as being more memorable, videos are also statistically more engaging than other forms of media. According to Forbes, videos get up to 1,200 more shares than text and images put together.

In short, videos are highly effective when it comes to leads and sales – and they can also help you to spread your message and quickly reach your target audience.

Top Benefits of Video Marketing

Let’s talk a little more about what video marketing can do for your business…

Grab & Hold Attention

Video is perhaps THE most effective way to grab the attention of your customers and make them take notice of your marketing messages.
Remember: people have short attention spans, so video is the ideal way to connect with your audience and keep them interested in what you are saying

Attract More Leads

Video marketing can be extremely useful when it comes to attracting leads and can help to put your business in front of a much larger audience.

To begin with, video can help to increase your visibility within search engine results and drive traffic to your website. It can also be used in your social media marketing campaigns or be used in email marketing – both of which are highly effective marketing techniques.

Convert Leads into Sales

Videos can help to convert more of your leads into actual sales by helping you to increase both credibility and trust. More on that in a moment!

Create Trust & Credibility

With the rise of online scams, people are becoming increasingly choosy about who they will buy from. People often tend to prefer dealing with businesses they already know something about, which can be a real problem if you aren’t currently a well-known brand in your market.

Video is a highly effective tool to help you overcome this!

Just think about it for a second: if you come across a new company you’ve never heard of before, aren’t you far more likely to buy from them if you firstly watch one of their videos and find out a little about their business?

By producing professional videos that provide informative content to your audience, it is possible to greatly increase the level of trust the visitor has in your business.

Produce Great ROI

Video marketing is proven to provide a great return on investment. In fact, 78% of marketers say that video provides them with a good ROI, with most existing video users planning to carry on using it in the coming years.

Boost Brand Awareness

Achieving a high level of brand awareness and recognition is vital to the success of any business.

Video marketing can really help to spread the message about your brand and enables you to get in front of more people than ever before. If a video gets shared online, it has the potential to reach thousands of people in a very short timeframe – and millions may even see it if it goes viral!

Increase Loyalty

Videos provide an effective means to increase loyalty and make people feel more engaged with your brand.
In addition, video is extremely useful in helping your business to stay ‘on the radar’ of past customers. If people regularly watch your videos, it makes it much more likely that they will consider your brand the next time they make a purchase.

Easily Shareable

Videos can be easily shared through social media sites like Facebook and Twitter, thereby providing the means to reach a huge number of people in a short amount of time.

Of course, the key is to make valuable videos that people will actively want to share – but if you can do that then video is an invaluable tool in helping you to spread your message.

Increase Search Engine Visibility

Video marketing can help you to achieve a higher ranking in the search engines, thereby greatly increasing the chance of people finding your business when they search for relevant keywords. Google loves fresh content, and that’s exactly what videos provide.

Increase Website Traffic

As well as being good for SEO, making and sharing videos can also help to drive lots of traffic to your website. For example, someone might watch one of your videos and then go on to check out your website to get more information.

In addition, videos can appear directly in search engine results. By optimizing your videos for the search engines, it is possible to bring in lots of organic traffic to your site.

Increase Time Spent on Your Website

Getting people to your website is one thing, but even once you’ve got them there it’s often quite difficult to make them stay.

By placing useful videos on your website, it is possible to boost visitor engagement, increase the amount of time people spend on your site, and ultimately increase the likelihood of them making a purchase.

Video marketing can help you to gain a competitive advantage and enable your business to become the “obvious choice” for people to turn to in your market.

Of course, the key is to make sure that these videos are genuinely useful and aren’t just simply another sales pitch – but if you can pull that off it can do wonders for your sales.

Build Strong Partnerships

Video can even help you to build strong partnerships. According to Tubular Insights, 54% of executives share videos with colleagues on a weekly basis.

Not only can videos be a wonderful tool for increasing trust and sales, but they can also help your business to form stronger partnerships and relationships with other businesses.